Bernard Schokman UX Strategist. BernardSchokman.com and UXTraining.com.au
A User Experience Design Strategist Bernard’s claim to fame is designing the TELSTRA Business Portal. Since 2010 Bernard has taken a particular interest in business. Having a practical passion for lean UX it was only natural for him to blend the flavours of Business and lean User Experience together. He says, ‘UX is a tool we use to shift business and consumer metrics’ because he believes this is its fundamental purpose. He believes UX is about crafting digital ‘first impressions’ from customer’s mental models and then extending those first impressions through the life of the product creating ‘lasting impressions’. UX is important for healthcare because we’re talking about Human Beings in pain and discomfort. We can provide better, faster experiences that efficiently and empathetically move people across these spaces – but we’re not. Presently, there is clear evidence that despite huge investments by Government and Service Providers that real-world health systems have failed to deliver the improvements expected.
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